Sydney Sweeney is bringing a playful holiday twist to lingerie fashion. The actress has unveiled a new festive campaign for her lingerie brand, SYRN, featuring looks inspired by beloved holiday movies, including How the Grinch Stole Christmas and The Nightmare Before Christmas.
The campaign combines seasonal references with bold styling, giving classic holiday characters a modern fashion-inspired makeover.
Sydney Sweeney’s Holiday Lingerie Campaign
Image credit: Getty Images.
Sydney Sweeney introduced the campaign in a promotional video shared on Instagram. The clip begins with the actress enjoying ice cream while watching television before transitioning into a series of holiday-inspired looks.
One dress had a hairdo like Cindy Lou Who from How the Grinch Stole Christmas. Another takes inspiration from the dark, distinctive aesthetic of The Nightmare Before Christmas, using black styling and dramatic makeup.
The campaign puts a fashion-focused spin on familiar holiday imagery while showcasing the playful visual identity of SYRN.
According to the brand’s Instagram announcement, the holiday shop is scheduled to open on October 27, 2026.
Inside Sydney Sweeney’s Lingerie Brand SYRN
SYRN is Sweeney’s lingerie brand, launched earlier in 2026. The actress has spoken about her personal experiences with finding comfortable, well-fitting bras and how those experiences influenced her approach to designing lingerie.
The brand focuses on offering styles for different body types, with a reported range of 44 sizes. Most of its designs are priced under $100, positioning the collection within the accessible lingerie market.
Through SYRN, Sweeney has expanded her work beyond acting into fashion and entrepreneurship.
Sydney Sweeney Experiments With a New Look
Outside her lingerie campaign, Sweeney recently shared glimpses of a day out at the Santa Monica Pier with her friend Jayde Hafner.
The pair wore wigs during their outing, with Sweeney choosing a brunette look. They enjoyed rides at Pacific Park, grabbed food and took pictures together.
The casual appearance offered a different side of the actress, contrasting with the carefully styled looks featured in her latest SYRN campaign.